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at Saddleback Communications
The Product Manager is responsible for supporting the roadmaps and go to market processes for our voice and data products. This includes supporting legacy products and new product improvements, using comprehensive market and competitive research, understanding market growth strategies; supporting service, product, package launch and planning, driving detailed roadmaps with vendors development and marketing teams, sharing responsibility through the writing of requirements and engineering tasks prioritization. This position is strategic and tactical, and requires close interaction internally – with marketing, sales, technical development and operations, customer service and, externally, mostly with customers and partners.
Essential Duties and Responsibilities:
Establishes the product plan / strategy and roadmap in support of the Company’s strategy.
Identify the business and operational requirements based upon customer needs and market feedback
Develops the new product introduction plan based on voice of the customer input and market research.
Analyze the customer detail and market potential to provide product forecast guidance.
Researches and understands price/value in each respective segment and optimizes gross profit margin by driving cost reductions, adjusting price, or exiting markets.
Works with Sales team to develop acquisition strategy and targets.
Analyze the competitive landscape determining market capacity and provide guidance on margins and lead times.
Provides financial analysis on product line profitability for current and potential customers or projects.
Works with Sales and Service teams to deploy product plan and ensure clear communication of product segment objectives.
Assists in the marketing plan development for new product introductions within the product segment.
Leads the new product development process and takes responsibility for quantifying market value and financial viability of proposed products. Applies project management tools as appropriate.
Manages the product portfolio by charting product life cycle, adding to or trimming the offering based on market requirements and competitive landscape.
Provides timely and consistent communication on the analysis of market share, margins, and competitive landscape to divisional leadership.
Effectively communicates and trains the sales force on the product strategy / plan.
Develops and communicates responses and company positions in response to product specific challenges.
Develops innovative methods and materials to train customers on the product and to train our sales force on how to sell the associated value proposition.
Keeps abreast of industry trends and competitor activity, anticipate competitor responses and manage the product line accordingly.
Communicates key information to all stakeholders
Education and Experience Requirements:
• Bachelor’s degree in Business Management, Engineering, or equivalent from an accredited university
• Minimum 3 years of demonstrated product leadership experience with a track record of consistent and exemplary achievement.